CIC: Critical Approaches to the Study of Advertising

New post up at Culture In Conversation.

Critical Approaches to the Study of Advertising

From conversation organizer, Jay Hamilton, University of Georgia

Critical studies of advertising seem to have hit a crossroads. I’m no longer convinced that traditional critical perspectives (Critical Theory, semiotic/structuralist, political-economic) can simply be mechanically applied to the current times. Advertising practice and the hyper-extension of consumer culture into the digital realm has changed so much since the formulation of these “classic” critical positions. Is this just me? Or do you also see the same problems with applying existing critical positions to today’s practice?

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